AI-Native Product Management
Decide faster.
Ship smarter.
One AI workspace. Signal, PRD, Prototype, Ship
Free for early users. No credit card.
Tuesday, Feb 27
Good morning, Sarah
Active Signals
47
+12 today
In-Flight PRDs
6
2 ready for review
Shipped This Month
3
89% adoption
Morning Summary
Export CSV broken on large datasets
Zendesk · 23 signals clustered
Bulk editing PRD needs final review
PRD-043 · Draft v3 ready
Competitor launched AI-powered search
Competitive intel · Watch
The Problem
Tools don't talk.
You translate.
60-70% of your week isn't strategy. It's translation work.
3 hours copy-pasting feedback
You spend your morning pulling tickets from Zendesk, comments from Slack, notes from interviews, and reviews from the app store — all into a spreadsheet. By the time you've gathered everything, you've lost the thread of what actually matters.
Starting every PRD from zero
You open a blank doc, dig through old templates, and try to reconstruct context from three different tools. Half the requirements are buried in a Slack thread from last month. The other half are in someone's head.
Rewriting the same update 5 times
You shipped it. Now you write a Slack update, a stakeholder email, a sprint review slide, a changelog entry, and a customer-facing note. Same feature, five formats, none of them reusable.
Waiting weeks for a prototype
Your PRD is approved but design is backed up for two sprints. Stakeholders lose context. Engineers start guessing. By the time mocks arrive, half the requirements have changed.
The Solution
One workspace. One loop. Zero busywork.
Signal in. Intelligence out. AI handles the translation. You do the thinking.
Every signal. One feed.
Keel pulls feedback from support tickets, app reviews, user interviews, and competitor activity into a single feed. It automatically clusters duplicate signals, scores them by urgency and frequency, and surfaces what matters — so you stop copy-pasting between tabs and start seeing patterns.
Signal Feed
4 activeAlready linked to backlog item OPS-112. Keel recommends escalating to the next sprint because the issue blocks exports on high-value accounts.
• Zendesk #4821 reports timeouts after 18k rows.
• Intercom ticket links failures to bulk catalog workflows.
• Two app reviews cite corrupted CSV files after long-running exports.
From signal to spec. With evidence.
Clustered signals turn into structured requirements with the evidence already attached. Keel drafts PRDs from those requirements, maps them against your existing roadmap, and flags gaps or conflicts. Every decision is traceable back to real user data — not gut feel.
Bulk Product Editing
Enable merchants to select and edit multiple product entries simultaneously, reducing catalog management time by an estimated 60%.
Requirements
Success Criteria
I drafted this PRD from 15 support tickets, 4 interview mentions, and 2 app reviews about bulk editing. Which part should I refine next?
Yes, link the export bug and make sure the evidence is visible.
The draft is now linked to the CSV reliability bug so design and engineering can scope the dependency together.
PRD to prototype in minutes.
Keel generates design prototypes directly from your PRDs using your team's design system. PMs and designers review and iterate through a conversational loop — no more waiting two sprints for a first draft. When it's ready, hand off to engineering with everything linked.
Bulk Product Editing
Adds stronger batch controls and cleaner selection feedback for large catalogs.
Ship it. Then know if it worked.
After launch, Keel monitors feature adoption against the success criteria you set. It tracks whether users are actually engaging and connects new feedback back to the original decisions. When a shipped feature creates new problems, the loop starts again automatically.
Feature monitoring
PRD-047 · Sprint 12 · Range 7d
Adoption
Support Tickets
Early friction
Sentiment
Signal reconnect is still driving the roadmap loop.
Success Criteria
30% adoption in 30 days
12% after week 1
Reduce notification tickets by 50%
Down 22%
User satisfaction score > 4.0
3.4 avg rating
Proactive Intelligence
Keel has opinions.
“14 roadmap items with zero signal support. What’s driving these?”
“Competitor shipped this. You have 23 tickets requesting it. It’s at Sprint 18.”
“Shipped 2 months ago. 18% adoption vs. 30% target. Here’s what users are saying.”
Evidence, not gut feel.
Keel doesn't just organize — it challenges your assumptions.
Integrations
Connects to your stack.
Keel pulls signals from the tools you already use.
Zendesk
Support
Intercom
Support
Jira
Project Management
Linear
Project Management
Slack
Communication
App Store
Reviews
Google Play
Reviews
G2
Reviews
Gong
Interviews
Amplitude
Analytics
Mixpanel
Analytics
PostHog
Analytics
Figma
Design
Notion
Documentation
A Day in the Life
Tuesday with Keel.
What happens when the busywork disappears.
Resume where you left off
You open Keel and yesterday's PRD already has design prototypes waiting. You review them in a quick chat-based loop, leave two comments, and approve.
Triage in minutes, not hours
Overnight, 12 new support tickets came in — Keel has already clustered them into 2 distinct issues, flagged a competitor move, and surfaced 3 new app reviews. You convert the high-priority cluster into a requirement.
Hand off with full context
You share the finalized designs with engineering. The link includes the PRD, the prototype, the evidence trail, and an AI-generated summary. Everything in one place.
Interview goes straight to insights
You finish a customer interview and upload the recording. Keel transcribes it, extracts feature requests, and matches them against signals you've already been tracking.
New pattern, new PRD, new prototype
The interview insights combine with existing signals to form a new cluster. You review it, bundle it into a PRD, set success criteria, and generate prototypes — all in one sitting.
Check what you shipped last week
A feature you launched last Tuesday is at 18% adoption — below your 30% target. Keel flags the gap and recommends a design iteration. You triage it for tomorrow.
What you didn't do:
Get Started
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